The soothing quality of DeMarco and other lo-fi artists allow for these young people to live in the moment for a bit and de-stress with some nostalgia-soaked tunes. TheyвЂ™re just getting into the workforce and having to deal with the harsh realities of life. The lyrics and melodies of this style of music represent some of the concerns of this age group.

ThereвЂ™s an authenticity to a modern low fidelity produced song that allows the listeners of such- usually the late millennials or Gen ZвЂ™s- to embrace their idealistic values of anti-consumerism, minimalism, and ingenuity. Their DIY style- the lo-fi quality found in their music- invokes a multitude of emotions from their listeners- nostalgia, inspiration, and a general sense of peace. However, thereвЂ™s a distinctive difference between singers that get discovered online, and lo-fi artists like Mac DeMarco.ДЄrtists like DeMarco possess an aesthetic appeal that canвЂ™t be found in the normal music industry. Music producers recognize the influence these young online artists have on their audience and decide to sign them onto their record label. Many famous contemporary artists got their start online, such as Justin Bieber and Post Malone. Many artists are experiencing independent success because music streaming sites that allow one to upload music, such as YouTube and SoundCloud, allow for their music to be heard by a mass audience.

DeMarcoвЂ™s independent style may have influenced a new wave of indie sound, what some have dubbed вЂњbedroom pop.вЂќ This kind of home production has led to an influx of similar artists paving their own way and finding a new kind of success in the music industry. Being a home-produced artist, DeMarco is able to have a freedom that most artists donвЂ™t experience. HeвЂ™s known for recording his albums, while playing all the instruments, on his own. Dubbed by many as the вЂњPrince of Indie Pop,вЂќ DeMarco has aided in breaking the mould for how music is made and released. ThereвЂ™s no doubt DeMarco has an admirable work ethic, but itвЂ™s the consilience of this work ethic and his laid-back personality that makes him appealing to a generation stuck in the pages of the history book. Even though heвЂ™s known for his haphazard aesthetic, childish onstage antics, and goofy personality, heвЂ™s still released a variety of albums, EPs, mini LPs, a multitude of music videos, as well as gone on an array of tours. Millennials are sometimes unfairly referred to as the вЂњlazyвЂќ generation, but DeMarco has both embraced and defied this stereotype, proving itвЂ™s possible to have an indolent persona and a successful music career. His music, a mix of breezy beats, dreamy melodies, and that distinctive smokerвЂ™s voice, portrays the best of both youthful abandonment and the drags of growing up in an ill-disposed world. With his typical вЂњdeadbeatвЂќ outfit of a ratty old baseball cap, dirty jeans, dishevelled Vans, and that tooth gap big enough to stick a cigarette in, DeMarcoвЂ™s vintage vagrant aesthetic is both unique and easily imitable (except for the iconic tooth gap of course). Mac DeMarco isnвЂ™t just a musician, heвЂ™s a lifestyle.

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